”Life’s poker, not chess”

The secret behind being a succesful decision maker in uncertain terrain, is to focus more on the process, the art of good decision making, than on what the outcomes of those decisions might be. We cannot act after conditions of certainty in an uncertain landscape - it's a guaranteed recipe for failure.

Decisions as Bets

When treating decisions more as bets on future outcomes, it becomes more natural for us to face reality and overcoming all the biases that has such a stronghold on our decision making...

Ambition as Aspiration

When we focus on our own state of knowledge and based on that aspire to be as accurate as possible in our decision making process, we take the first steps in setting up ourselves for success. To eventually achieve the very outcomes - our ambitious objectives - we aspire for.

Impact as Objective

We will give you the methods and tools to be able to build a successful decision making process. Based on continuous learning, setting up, aiming for and achieving ambitious goals. Fuelled by the power of transparent and participatory communication.

Probability Planning

When we look into the future for guidance and direction for today, we open up for different future scenarios, each one with varying impact on us and the way we should and could act. Estimating the probability of each future outcome becomes a key capability in our quest for full strategic and business agility. More…

*Pay Your Debts!

When we navigate our way ambitiously and curiously through uncertainty, we inevitably will build up debt along the way. Organisational-, technical-, market- and certainty debts. Otherwise we play things to safe. Move to slow.
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Meet our team

With one foot in the startup ecosystem and another in large enterprises, we combine the best of the two worlds to help ambitious organisations prosper in a time of accelerating change. We firmly believe that businesses today need a new “operating system”, one that makes them bolder, smarter and purpose-driven. We are based in Malmö, Sweden, and we would love to help your business level up how you build products and innovate.
Erik Starck

Erik Starck

CEO, co-founder

Born 1976. Started his first company in 1998 (exit in 2000) and has been in love with entrepreneurship since then. What do you call the place in the intersection of digitalization, innovation and product development? Whatever you call it, that’s where Erik feels at home. M.Sc. Software Engineering (1999). LinkedIn. Twitter. Medium.
Email: erik@leanforward.se
Phone: +46734-168133

Peter Berggren

Peter Berggren

CXO, co-founder

Born 1971. With a passion for people and creative environments, Peters’ main focus is on making work a place where you can achieve wonders and create magic. A long time UX & Human Computer Interaction specialist, and as such a passionate practitioner & believer of strategic experimentation, customer development & experience design. Has a few startups behind him, both as CEO & co-founder. LinkedIn.
Email: peter@leanforward.se
Phone: +46704-676200

Inverness McKenzie

Inverness McKenzie

Business Owner

"We have no regrets! After using your product my business skyrocketed! I made back the purchase price in just 48 hours! I couldn't have asked for more than this."

Hanson Deck

Hanson Deck

Independent Artist

"Your company is truly upstanding and is behind its product 100 percent. Hestia is worth much more than I paid. I like Hestia more each day because it makes easier."

Natalya Undergrowth

Natalya Undergrowth

Freelancer

"Thank you for making it painless, pleasant and most of all hassle free! I am so pleased with this product. Dude, your stuff is great! I will refer everyone I know."

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Contact us

Find us at the office

Kalendegatan 10D
Malmö
Sweden

Give us a ring

Tel: +46734-168133.